How a Culture of Trust succeeds

The desire to create and maintain a culture of trust within an organization is well known and often propagated, though it just as often goes unfulfilled. Think of the many contrived framings of so-called culture campaigns, the appeals that go unheard, the weathered posters that are eventually removed and discarded. The intrinsify podcast looks at one of few exceptions to this rule, where the drive to create a culture of trust succeeded – the Beutlhauser Group.

In this episode, I speak with Oliver Sowa, the Director of the Beutlhauser Group about the changes and transformations that have occurred in the leadership and organization of this company over the past 5 years. Beutlhauser is a traditional family enterprise that was founded in 1860 and is today in the hands of the fifth successive generation. It employs a total of 1,200 people at 25 different locations. It is one of the most prominent trading and service companies in the field of sales, leasing and servicing of high-quality investment goods as well as digital solutions. Among its main suppliers are such heavyweights as earthmoving and construction machinery from Liebherr, industrial forklifts from Linde and Unimogs from Mercedes-Benz.